Charley Reed, part-time facilitator for our Media Storytelling class, talked about his experience in the field of communication. He is also the Media Relations Coordinator for the University of Nebraska at Omaha.
Reed graduated from UNO with a Bachelor’s degree in Broadcasting – New Media in 2008 and a Master’s degree in communication in 2010. During his entire time at UNO, he never took a single public relations course. Reed said that he never thought he would be doing PR and has never done any PR outside of the university.
During most of his time as a student at UNO, Reed did work for the Gateway, UNO’s student-run newspaper, though. He said that now as the Media Relations Coordinator, he really benefits from the experience he gained at the Gateway. Reed said that working for the newspaper really helped him become familiar with the campus, as well as the overall culture of the campus.
As the Media Relations Coordinator for the university, Reed is in charge of UNO’s Twitter and Facebook accounts. He has had to monitor these feeds intensely and run crisis communication at certain times, including when UNO announced they were cutting their wrestling and football programs. He closely followed the university’s social media pages to make sure that there were not any death threats on Athletic Director Trev Alberts or Chancellor John Christensen.
He also writes press releases for the university to give to local media outlets. These are to provide information to Omaha and surrounding areas about events happening at UNO. Reed said that a single press release takes about a day and a half to put out. He produces usually five to six a week, averaging about one press release per day.
Mike Pacholski visited the University of Nebraska at Omaha’s Media Storytelling class on Monday night. He works at UNO television and is the director of UNO News.
UNO News is a student-run broadcast that airs on Wednesday afternoons every week. He said that the responsibility really falls a lot on the students, mainly the reporters and anchors. They have to always know what’s going on and be able to be creative in an instant if something goes wrong and they have to cover the story instead of show a video clip.
Pacholski has also worked as a technical director. He said you have a lot of technology in front of you, but when you’re in a control you have to specialize in something and have a specific job. The technical director coordinates all those different jobs by using a script, provided by the producer, of what the show is supposed to look like.
He said that he always enjoyed working live sports programming because “nobody can stage this.” He said the key to live sports is that you have a second director who is in charge of re-plays, that way you don’t have to worry about re-plays on top of everything else that’s going on. He said everyone is on headsets and it’s extremely noisy.
However, Pacholski said that he loves is because it’s fast moving and it’s exciting. He said that UNO has given him a chance to get back into live sports. Pacholski said that he even does live sports for free lance work still.