Charley Reed, part-time facilitator for our Media Storytelling class, talked about his experience in the field of communication. He is also the Media Relations Coordinator for the University of Nebraska at Omaha.
Reed graduated from UNO with a Bachelor’s degree in Broadcasting – New Media in 2008 and a Master’s degree in communication in 2010. During his entire time at UNO, he never took a single public relations course. Reed said that he never thought he would be doing PR and has never done any PR outside of the university.
During most of his time as a student at UNO, Reed did work for the Gateway, UNO’s student-run newspaper, though. He said that now as the Media Relations Coordinator, he really benefits from the experience he gained at the Gateway. Reed said that working for the newspaper really helped him become familiar with the campus, as well as the overall culture of the campus.
As the Media Relations Coordinator for the university, Reed is in charge of UNO’s Twitter and Facebook accounts. He has had to monitor these feeds intensely and run crisis communication at certain times, including when UNO announced they were cutting their wrestling and football programs. He closely followed the university’s social media pages to make sure that there were not any death threats on Athletic Director Trev Alberts or Chancellor John Christensen.
He also writes press releases for the university to give to local media outlets. These are to provide information to Omaha and surrounding areas about events happening at UNO. Reed said that a single press release takes about a day and a half to put out. He produces usually five to six a week, averaging about one press release per day.